Our client, a division of a leading global healthcare products company, specializes in medical devices and procedures for vascular therapies.  We are assisting them in their search to fill a new role of Senior Product Manager, US Marketing.

Summary of Position:

Reporting to the Director of Marketing, the Senior Product Manager supervises an Associate Product Manager and is responsible for the coordination, direction, and management of key product marketing strategies and initiatives.  Product marketing responsibilities include product launch planning, sales force training, forecasting and life cycle management.  Strengthening the brand awareness and positioning of ClosureFast will be critical as competition grows in the space.  Strategic integration with Market and Practice Development initiatives will also be important.

Scope of Duties/Job Description:

• Provide both a tactical and strategic vision for the existing CVI product line

• Reposition and rebrand Closure/RF in the eyes of physicians and patients to differentiate from laser

• Develop physician and account segmentation tools to appropriately target marketing and sales efforts with measurable results

• Formulate strategy for the families of CVI products at their various life-cycle stages, and execute on this plan

• Create and execute on the annual budget, factoring in product promotion programs, etc.  These metrics are to be analyzed throughout the year and adjusted accordingly.

• Coordination, management, and execution of various programs during the product life cycle including product launch, promotion, forecasting, and life cycle management

• Understand the existing marketplace and dynamics within the market and provide strategic vision to the sales team and senior management.

• Responsible for keeping current with changing competitive landscape (new products, techniques, clinical papers, reimbursement changes, etc.) and using this knowledge to educate the sales team on how to effectively combat competitive threats to capture additional market share.

• Continuously initiate communication with the various functional areas of the company (Sales, R&D, Manufacturing, QA, Regulatory, and Clinical) making sure that they are made aware of existing product performance issues in the field, and also to be the conduit to the sales team regarding implementation of programs from these departments effecting the marketplace.

• Provide clear direction and vision to ensure that all product promotional materials created for our customers are consistent in terms of messaging, image, etc.

• Key Opinion Leader (KOL) development and support

• Manage the efforts of the Product Management Team regarding the creation of materials insuring that materials are created that are accurate, appropriate, and timely with clear and concise objectives; and monitoring the ROI of various programs.

• Obtain a thorough understanding of the customer base through travel with sales team, customer visits, trade show attendance, and other forms of communication.  This will help to understand the spectrum of end users both current customers and competitive users.

Minimum Requirements:

• Bachelors Degree in Business, Health Sciences or Engineering, or equivalent work experience.  MBA preferred, with engineering or science undergraduate degree.

• Minimum 5 years of product management experience in a medical device industry or equivalent work experience.  Sales experience with interventional medical devices a plus.

Other Requirements:

• High degree of familiarity with operating room, catheter lab and other clinical settings.

• Experience in working with highly technical clinical applications and medical professionals (MD’s, RN’s etc.).

• Knowledge of vascular disease, catheter systems and instrumentation also highly desirable.

• Must be computer skilled in Microsoft Excel, Powerpoint, Word

• Knowledge of Good Manufacturing Practices (GMP) and applicable Quality System Standards.